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On the occasion of its 5th birthday, Coolmate announced its vision to 2030 and development strategy from 2025 - 2030. This statement is a strong commitment of the Coolmate team to build a truly interesting and sustainable Coolmate..

Coolmate aims to become an iconic Vietnamese fashion brand, leading the domestic market and expanding globally. This success will be based on three key pillars: supply chain excellence, technology and data adoption, and strong customer connectivity.

Vision Coolmate 2030

By 2030, Coolmate aims to:

• Revenue of 500 million USD, average growth of 50%/year; EBITDA over 10%; valuation of 1 billion USD (Unicorn).
• Become the leading fashion brand in Vietnam.
• Diversify products: clothes, shoes and accessories.
• Expand offline distribution channels, accounting for at least 40% of revenue.
• Developing Southeast Asia and US markets, contributing 30% of revenue.
• Expand customer segment to women and children, accounting for 40% of revenue.
• Invest heavily in product innovation and production optimization.
• Prioritize quality of life for employees and manufacturing partners.

More Details

Products & Supply Chain

Coolmate owns its own supply chain, strictly controlling from R&D to logistics. This capacity is optimized to meet increasing customer needs. Coolmate focuses on:

• Team: Recruit experienced personnel from large factories and international brands, ensuring product quality and low error rate. Invest in training and human resource development.
• Partner: Cooperate with reputable, capable partners and comply with international standards. Build long-term, Win-Win strategic relationships.
• Production process: Apply international standards (ISO 9001) throughout the entire process, from quality control to supplier evaluation. Evaluate suppliers regularly to ensure quality and efficiency.
• Supply chain: Focus on product excellence, speed and agility, cost optimization, supplier training and driving sustainability.
• Research & Development (R&D): Invest in product research and development, from materials and design to durability and quality testing. Focus on design suitable for Vietnamese people's body shape.

Brand Reputation

Coolmate positions itself as a fashion brand "Made in Vietnam, Made by Vietnam", with core values:

• Good quality, comfortable and convenient.
• Comfortable and practical design.
• Product diversity: underwear, daily wear, party wear, sportswear.
• High quality product and worth the money.
• Strong connection with customers.

In 2024 and 2025, Coolmate focuses on two main product lines: sportswear and daily wear, and increases resources for brand building by 50%.

Customer Experience

Coolmate will continue to enhance customer experience by:

• Enhance connection and communication.
• Offers many offers and promotions through CoolClub.
• Personalize customer experience.
• Provide excellent customer service with a free 60-day return policy.

Coolmate is committed to investing heavily in its online shopping experience and CoolClub loyalty program.